![]() ![]() Newton signed a new contract with the Panthers in June. Newton’s brand is built on fun and the Nickelodeon show gives him a chance to showcase that even more. “I’m very passionate about mentoring young people, and this show will be the perfect opportunity to help talented kids get the chance to pursue their dreams,” said Newton in a release announcing the show. Twenty episodes is a big commitment for a network, but the pilot tested off the charts with the Nickelodeon demo of 8 to 13 year olds. “I Wanna Be” will feature Newton helping kids make their dreams come true. No matter how the season ends for the Panthers, Newton will spend a chunk of his offseason hosting and executive producing a television show for Nickelodeon. Other Newton sponsors include Beats headphones, EA Sports and Carolina’s HealthCare Systems. The brand cited Newton’s appeal with young males. “It is an opportunity to create a brand that can hopefully live on after his career.”Īnother sponsor is Dannon, which replaced actor John Stamos last year with Newton for an ad campaign for its Oikos greek yogurt. “Cam wanted to connect with the everyday customers and not be in the high-end fashion space,” says Fleming. Almost everything you see the fashion-conscious Newton wearing off the field is from his Belk line outside of the fox tail he wore to a Nov. The royalty-bearing deal features over 300 pieces in the collection sold in nearly 200 stores. Newton’s biggest deal outside the sports space is with Belk, which he partnered with after his rookie year to create his own line of apparel and accessories. It was another partnership with a prior connection with Newton receiving some notoriety at Auburn with his special Gatorade blend of “ Cammy Cam Juice.” Newton shows his fun side in his current Gatorade commercial with teammate Greg Olsen and can usually be seen on the sidelines with a Gatorade towel draped over his head. Gatorade inked Newton to a multi-year deal after his rookie year, joining Peyton and Eli Manning on Gatorade’s NFL roster. Newton’s 2015 campaign continues a banner year for Under Armour athletes including Curry, golf’s Player of the Year Jordan Spieth, National League MVP Bryce Harper and quarterback Tom Brady, who won the Super Bowl in February. last year with Newton getting royalties on every pair sold. Newton’s Highlight cleat was the best-selling football cleat in the U.S. The Baltimore-based sportswear giant extended the deal last year and made Newton the top-paid endorser in its NFL stable. Under Armour signed Newton to the largest shoe deal ever for a rookie before he was drafted No. Take $3.7 billion-in-sales Under Armour, which was closely identified with Newton when the QB led the Under Armour-clad Auburn Tigers to the 2011 national championship. “We only look at categories where he has a personal interest and products he uses,” says Fleming. Fleming says he only wants to add one or two more sponsors as Newton’s dance card is already relatively full off the field with eight endorsement partners and a TV show to shoot in the offseason. “Cam is more entertaining and more relevant with the millennial audience.”Ĭarlos Fleming, Newton’s agent at WME, has been flooded with requests for his client this fall as the Panthers ripped off 14 wins to start the season, but Fleming has put aside any endorsement opportunities until after the season. The NFL marketing landscape has been dominated the last decade by a quartet of now 30-something, Super Bowl-winning quarterbacks Aaron Rodgers, Drew Brees and the Manning brothers. He hands the ball to a kid in the stands after each touchdown. He chest bumps six-year-old cancer patients. He takes victory laps around Bank of America Stadium high-fiving fans. They see a 26-year-old having fun on the football field. Older fans write letters condemning Newton’s “egotism, arrogance and poor sportsmanship.” They don’t like the dancing and the “ dabbin.” Young fans love it though. If you drill into the data even deeper, you’ll find that Newton resonates even greater with the next generation of NFL fans in the coveted 13-25 demographic.
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