She loves fairy tales, and dreams of becoming part of one. Eventually her love for the forest can make her transform into a part of it, and more enchanting elements enter her wardrobe, like antlers or (faux) fur. She exudes the sweet naiveté of a fairy tale princess. Imagine a girl who has taken so many walks in her forest that she has lost all sense of time or urgency. She enjoys going on adventures on her own, and she loves to notice the small things in life, tiny moments or little objects in nature that most people would walk right by. The cares and worries of the adult world and the big city never even seem to enter her mind. Indeed, she always seems to be cozy and comfortable, organic, and very innocent. She prefers the colder months of the year, because she gets to bundle up in even more layers and scarves, warm and cozy and comfortable. She also loves anything antique, and is fascinated by history. She loves creative pursuits and hobbies, and takes a camera with her on her jaunts to the woods as well as her forays to the city for its bookstores, antique shops, or cafes. You can find her picnicking among the shadowy trees or looking for flowers in a meadow to weave in a hair wreath for her long (worn natural) hair. The forest animals are all very dear to her. The Mori Girl lives on the edge of, or in, a forest, nestling down for the night in a cozy cottage or cabin. But Mori is not only a type of fashion it’s a lifestyle, with an idealized persona at its center. She dresses for comfort, and to blend in with the forest to which she belongs. The Mori Girl dresses in loose layers of organic materials and colors. The list includes lovely, whimsical items like: “you like ponchos and boleros,” “you like pocket watches,” “your shoes are basic and flat-soled,” and “you like fluffy hats.” Since then, Choco has quite literally written the book on Mori Style, with a Japanese-language fashion and style book featuring styled Mori Girl photo shoots and additional wardrobe suggestions. She also wrote a list of sixty-two “rules” for a Mori Girl to follow. Inspired by a friend’s comment that she looked like a forest girl, a site user named Choco founded an official Mori Girl community in 2006. It all started on a Japanese social site called mixi. “Mori” is the Japanese word for forest and “kei” is the word for style-so the name of the fashion is literally “forest style.” A Mori Girl, like the one photographed on these pages, might have just walked out of a woodland fairy tale. Mori Girl style, or Mori Kei, developed in the late 2000s, and is of particular interest to our forest-loving Faerie readers. Over the last few decades, Japanese street fashion has developed a number of distinct and unique styles: Lolita, Dolly Kei, Ganguro, to name a few. It’s a land of creative expression, and one very visible outlet for this expression is fashion. Japan: culture of both Miyazaki’s mythic forests and trend-setting Tokyo. PHOTOGRAPHER HAKARYO WITH AMARIS PHOTOGRAPHY
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